When you visit a company’s website these days, it’s not uncommon to find a product configurator. This little-known tool can have a big impact on customers, so today we’re going to take a closer look at product customization and what it means for businesses and consumers alike. Keep reading to learn more!
- 95% of consumers prefer interactive 3D to video playback (source: cappasity.com)
- Stores with product configurators note a 35% reduction in the rate of product returns (source: homedepot.com)
- Visualization & 3D Rendering Software Market Worth $5.63 Billion by 2025 (source: grandviewresearch.com)
They offer many benefits, including increased sales, reduced returns, increased customer satisfaction, and more. If you’re not using a product configurator on your website, now is the time to start!
If 3D product configurator can significantly reduce the rejection rate or increased sales on eCommerce websites?
Product configurators have been shown to increase sales on eCommerce websites by as much as 30%. (source: productconfigurator.com). Customization can create a more intimate connection between the customer and the product.
So, there are several benefits that companies can experience by placing a product configurator on their website. But what about the customers? How
What are the benefits of product customization? There are many benefits of product customization, both for businesses and consumers, but some of the key benefits include:
For businesses, product customization can lead to increased sales and reduced returns.
For consumers, product customization can lead to increased loyalty and brand recognition.
Some other benefits of product customization include:
– Allowing customers to see the product before they buy it
– Giving customers a sense of ownership over the product
– Helping customers feel more connected to the product
– Encouraging customer engagement with the product
So let’s see why exactly companies place a product configurator.
Here are the five main reasons: product configurators allow customers to see the product before they buy it, which can increase sales and reduce returns.
Product configurators give customers a sense of ownership over the product, encouraging customer engagement and loyalty. Product configurators help customers feel more connected to the product, increasing brand recognition. They also allow businesses to offer customers a more personalized experience.
1. Boost customer satisfaction
Product customization is nothing new, but it’s become increasingly popular in recent years as businesses strive to give consumers what they want: personalized experiences that meet their specific needs. And product configurators are the perfect tool to make customization easy and accessible for everyone.
Product configurators give businesses the ability to offer a high level of customization without compromising product quality or increasing production costs. They also allow businesses to keep inventory levels low, as product configurators make it possible to produce products only after they’ve been ordered.
In addition, product configurators can be used to create a sense of exclusivity and luxury around a product. By allowing customers to customize their products, businesses can make them feel more special and unique.
2. Build customer loyalty
Product customization can also lead to increased customer loyalty and brand recognition. When customers are able to personalize their product, they feel a sense of ownership and connection to the product that they wouldn’t otherwise feel. This leads to increased customer loyalty and brand recognition, both of which are essential for any business.
Thanks to loyalty programs, product customization can also lead to repeat customers. When customers feel invested in a product, they’re more likely to continue using it and recommending it to others. This creates a virtuous circle for businesses, as loyal customers lead to more sales, which leads to more loyalty.
3. Encourage customer engagement
Finally, product customization can encourage customer engagement with the product and, what’s interesting, with the shop. If customers are able to personalize their product, they’re more likely to use it and engage with it on a regular basis. This increased engagement can lead to improved product quality and customer satisfaction. Potential customers experience emotional connection with the custom products because they see that the product was made especially for them.
Customers can use product configurators to “try on” different products and see how they look before they buy. This is especially helpful for products that are difficult to visualize, such as furniture or home decor.
Product experts use product configurators to get feedback and input from customers during the product development process, which can lead to better product designs.
If they see any dependencies, they can consider adding a product to their current promotion or product line.
Simplified sales process and faster product development
The sales staff must be able to quickly display to customers the products that are currently available, together with their features and prices. The full sales process will be streamlined by a well-designed product configurator’s inclusion of a wide range of useful options, product personalization, and an estimation tool.
The product development process will be accelerated as a result of having all the necessary product information to hand in one place. This will save time and money by reducing the need for prototype creation, product testing, and other costly processes.
Moreover, the sales team may concentrate their best efforts on those consumers who are familiar with what they’re searching for, so it also makes the entire sales process much easier.
Another benefit is time. Customers spend all their time configuring the ideal items instead of product developers, managers, graphic designers, and the rest of the team if we assign all activities to them.
It is important to note that product configurators can also lead to increased economies of scale. When businesses are able to produce products only after they’ve been ordered, they eliminate the need for inventory and storage costs. This also reduces the risk of product obsolescence, as products can be easily updated or replaced if necessary.
4. Complex products
Thanks to product customization, the customer gets complex product according to his needs. The product configurator is the best way how to present complex products on the market and how gives customers a wide range of options to choose from.
Some examples of product configurators:
– Auto / Bike / Yacht Configurators
– Shoe / Clothing Customization
– Online Food Ordering
– Complex Technical Products
– And many more…
With a product configurator, customers can add or remove certain elements from the product they are buying. This is not possible in the traditional way of shopping. For example, customer can add his company logo on the product, or he can choose a different color of the product than it was originally offered.
5. Lower inventory and storage costs
As product configurators allow businesses to produce products only after they’ve been ordered, this eliminates the need for inventory and storage costs. This is a big advantage for businesses, as it can save them a lot of money in the long run.
Having regular storage needs products to be produced in big quantities which is not an efficient way of doing business.
6. Detailed information
Thanks to product configurator software, customers see how the product exactly looks and give businesses the ability to offer a high level of customization without compromising product quality or increasing production costs.
When customers prepared products on their own, they know what they exactly want to buy – it leads to the fact that product configurators increase the quality of sales. Salespeople can focus on more important tasks than product presentation because all product information is given in one place.
How to find appropriate online product configurators for the online store?
There are a few things to consider before adding a product configurator to your website. First, you need to make sure that your product is actually customizable. Not all products are well-suited for customization, so it’s important to do your research and make sure that your product can be easily customized without compromising quality or function.
Before you decide to have your own product configurator, double-check that your CMS and eCommerce platform are compatible with the software.
The most popular eCommerce platforms are:
Some product configurator software is platform-specific, while others can be used with any eCommerce platform. Once you’ve decided on a product configurator, make sure to test it out thoroughly before adding it to your store.
In eCommerce sites from some well-known companies, product customizers are used. Here are a couple of instances:
Etsy is an eCommerce platform that specializes in handmade, vintage, and unique items. Etsy sellers can use the product customizer to add text, images, and graphics to their products.
Nike’s product configurator allows customers to customize their shoes with different colors, materials, and styles.
Jaguar’s product configurator allows customers to customize their cars with different colors, materials, and features.
- Eoniq (Shopify) – Zakeke
- Puma (Salesforce eCommerce) – GeminiCAD
- DodoCase (Shopify) – KickFlip
Product configurators are a great way to give customers the personalized experiences they crave, but they’re not right for every business. If you’re considering adding a product configurator to your website, be sure to do your research and make sure that it’s the right decision for your business.
So there you have it! These are just a few of the reasons why companies place a product configurator on their website. If you’re considering adding a product configurator to your own website, be sure that all the benefits strictly depend on the product you offer and your business strategy.
Do you have experience with product customization? Let me know in the comments below! And if you’re looking for a product configurator for your website, be sure to check out the article about the best online product configurators. Thanks for reading!
What are your thoughts? Have you ever used a product configurator before? Let me know in the comments below! And if you’re looking for a product configurator for your website, be sure to check out the article about the best online product configurators or check the eCommerce ebook. Thanks for reading!