How to make money from fitness industry? [Earnings & Ideas]

If you’re a personal trainer, then you know that the fitness industry is one of the most lucrative ones around. But did you know that there are other ways to make money from this industry besides just training clients? In this blog post, I’ll some of the different ways you can make money from fitness. I’ll also give you some ideas on how to increase your earnings in this field. So whether you’re just starting out in the fitness industry or looking for ways to increase your income, read on!

There are many more opportunities to make money online while being a personal trainer or gym owner than just selling digital products or offering online fitness classes.

And, once you have these ideas, I’m sure you can come up with even more creative ways to make passive income from something you’re passionate about.

How does the fitness business look in 2022?

But first, let’s look at some statistics on the fitness industry and how it’s growing day by day.

• The fitness center industry is currently thriving, with market size of $87.23 billion as of 2019, according to Statista.

• The US fitness industry revenue in 2021 was $33.25 billion [zippia.com]

• The global online/virtual fitness industry is projected to increase from $11.39 billion in 2021 to $16.15 billion the following year, which amounts to a compound annual growth rate (CAGR) of 41.84%.

The whole fitness and e-commerce market is growing at a rapid pace, with new opportunities for fitness businesses. Each year, there are more and more fitness products, new fitness technology, and health & fitness app users.

This is all very good news for you if you’re in the fitness industry, or thinking about entering it. There are plenty of ways to make money in fitness, and the market is only going to continue to grow.

How many clients you can get?

The number of clients you can get is limited by the amount of time you have and the geographical area you can cover.

You can only work with a certain number of clients at a time, so your income will be limited. You can increase your income by working with more clients or by charging more for your services.

But let’s jump into some examples:

Every month 1300 people are searching for “personal trainer” in Chicago. I know that it’s not all of them will become my client, but it shows that the potential is big.

For sure, it’s just potential clients because not all of them will become your paying customers. You need to work on marketing and sales skills to convert them into paying customers.

But the advantage is it’s not only keywords like “personal trainer”. It can be anything related to fitness, like:

• yoga

• health

• gym

• exercise

• weight loss

• diet

• nutrition

So the potential is much bigger.

Okay, so it’s so simple? Just put up a website or establish an Instagram account and wait for the clients to come.

No, of course not. You need to work on your marketing and sales skills to attract potential clients.

You also need to have a good product or service that they’re willing to pay for.

At the end of this article, you will also find a few methods of acquiring clients like writing blog posts, Instagram accounts, and youtube videos.

Ideas to make money from fitness industry

Now that we know that the fitness industry is booming, I will give you a few ideas on how you can make money from it.

1. Personal training plans

If you’re a personal trainer, you definitely consider selling your own training plans and programs. You can create a 12-week program for beginners, an 8-week program for people who want to lose weight, or a 6-week program for people who want to bulk up.

You probably think that every client is different, and that’s why you can’t sell downloadable workout plans. But, the truth is, most people who want to lose weight or get in shape have very similar goals. They all want to lose fat, build muscle, and improve their fitness level.

You can offer additional services, such as online coaching or nutrition counseling, for an extra fee. But the main thing is that you can sell your workout plans and make money while you’re not even training a client!

Inside you can also include custom meal plans, recipes, and even grocery lists. This will be a valuable resource for your clients, and it’ll save them the time and hassle of having to figure out what to eat on their own.

You can adjust your programs to meet the needs of your clients, but the basic structure will be the same. So, if you sell 100 programs at $100 each, you’ll make $10,000 without having to do much work.

2. Ebooks

If you have knowledge and expertise in the fitness industry, you can share it with the world by writing an ebook. You can write about anything related to fitness, including workout routines, healthy eating habits, or how to start your own fitness business.

Each workout plan or fitness program you sell can be turned into an ebook. You can also include additional tips, tricks, and information that didn’t fit into your workout plans.

An ebook is a great way to share your knowledge with others and generate passive income. As same as you teach your clients in the gym, you can help people all over the world get in shape by writing an ebook.

About what you can write an ebook as a personal trainer or dietitian?

• Workouts and exercises

• Recipes

• Common mistakes

• How to set goals and stay motivated

• Train from home

• How to start

3. Fitness online courses

If you want to take your fitness business to the next level, you can create and sell online courses or online coaching. These courses can be about anything related to fitness, nutrition, or running a successful fitness business.

Your courses can include video lessons, PDFs, and even audio files. You can also offer additional resources, such as cheat sheets, templates, and exercises.

Creating an online course is a great way to share your knowledge with others and make money while you’re doing it. You can sell your courses on your own website as a part of blog posts or articles.

Below you can inspire by some of the fitness gurus that have done it:

– Danielle Pascente: 30-Day Tone & Trim Challenge

– Jennifer Nicole Lee: Bikini Body Workouts

– Michelle Lewin: Butt Workout

4. Own eCommerce store

Another great way to make money in the fitness industry is by starting your own eCommerce store. You can sell fitness apparel, workout equipment, or even healthy snacks and drinks.

If you have a niche audience, you can focus on selling products for a specific group of people. For example, you could sell plus-size workout clothes or vegan protein bars.

The advantage of starting an eCommerce store is that you can reach a global audience. You can also automate the process by using drop-shipping services. This means that you don’t have to worry about storing or shipping products yourself.

Selling your own products builds your personal brand, which can lead to other opportunities, such as speaking engagements or sponsorships.

Some of the popular fitness online stores are:

• Bodybeautifulapparel

• Lazarnutrition

• Cbum.store

5. Monthly subscriptions to access paid content

If you have a lot of valuable information to share, you can start a monthly subscription service and give your customers access to paid features.

This could be an online course, a fitness program, live stream fitness classes, group training, or even just access to your blog posts and articles.

Instead of gym memberships, your clients can make their workout at home.

The advantage of starting a monthly subscription service is that you can make recurring revenue. When customers gain access to your products this means predictable income every month.

It’s also a great way to build a loyal following of people who are interested in what you have to say.

Some popular fitness subscription services are:

• Jillian Michaels Fitness App

• Aaptiv

• Daily Burn

6. Affiliate marketing – promoting others’ product

It’s popular for fitness bloggers, podcasters, and YouTubers to make money through affiliate marketing. This is when you promote other people’s products and receive a commission for every sale you make.

For example, if you have a blog about healthy eating, you could promote a healthy cookbook and receive a percentage of each sale.

How does affiliate marketing work?

When you sign up for an affiliate program, you’ll be given a unique affiliate link. This link is how the company tracks your sales.

Whenever someone clicks on your link and makes a purchase, you’ll receive a commission. The commission amount varies depending on the company and the product.

Simple!

How to start fitness affiliate marketing?

It’s also important to choose products that are relevant to your audience. For example, if you have a blog about healthy eating, you wouldn’t want to promote fast food restaurants.

There are many affiliate programs available for fitness businesses. If you would like to join one, go to their website and see if they have one. You can also write “your brand” + “affiliate program” in the Google search engine.

Here are some examples of fitness brands with affiliate programs:

• FanFuel

• TRX Training Affiliate Program

• Reebok Affiliate Program

• Speedo Affiliate Program

Once you’ve found a program, you need to apply and be approved. This usually involves creating an account and providing some information about yourself and your website.

This link you can put almost everywhere reading the word about your affiliate link is how you’ll make sales. You can share it on your blog, social media, or even in email newsletters.

7. Sponsorship

For example, a protein powder company might send you free products to review on your blog. In exchange, you would mention the brand and link to their website.

You may also work as a brand ambassador by identifying business partnerships in your articles, courses, and so on.

Sponsorships are a great way to get free products. However, it’s important to make sure that the products are relevant to your audience and that you’re not being paid to say something positive about a product that you don’t actually like.

Here are some examples of fitness bloggers who have brand partnerships:

• Alexia Clark

• Briana Bouchet

• Kayla Itsines

Own website vs Social Media profile

Social media is a great way to connect with your audience and build your personal brand. But they have two limitations and drawbacks you should know about:

• First, you have many limitations when selling your own products

• Second, you are competing with other influencers on the same platform

Customer attention can be very volatile on social media. Your customers can be quickly pulled away by a better offer or a more famous influencer.

Your website is like your online home where you have full control over what you sell and how you sell it. A website gives you the ability to sell products and services, as well as collect leads for your email list. You can also use your website to drive traffic to your social media profiles.

The website also has some cons you should know about:

– You need to invest time and money in creating a website

– You need to drive traffic to your website

If you want to be successful in the fitness industry, you need to have a strong online presence. A website is a great way to build your personal brand and sell products and services. But don’t forget about social media.

You can use social media to drive traffic to your website and build relationships with your customers.

The most important thing is to focus on creating quality content that will help them achieve their goals.

How much can you earn?

The average hourly rate for a personal trainer in Chicago is $50-$150.

If you work 40 hours per week, you can make $48,000 per year.

The number of clients you can get is limited by the amount of time you have and the geographical area you can cover.

You can only work with a certain number of clients at a time, so your income will be limited. You can increase your income by working with more clients, but this will require you to work more hours.

You can also increase your income by teaching group fitness classes or working at a gym.

By developing your passive income, you can diversify your revenue streams and earn more money than you would through a full-time job.

How to grow an audience in the fitness industry?

The fitness industry is a competitive one. There are many personal trainers and fitness bloggers vying for attention.

If you want to stand out, you need to have a niche. Find an angle that no one else is writing about and focus on that. For example, if you’re a vegan personal trainer, write about the benefits of veganism for athletes.

It’s also important to be active on social media and to create quality content that will help your audience achieve their fitness goals.

There are many different ways to grow your audience. But the most important thing is to focus on creating quality content that will help them achieve their goals.

Some ideas include:

• Creating a blog and writing helpful articles

• Posting photos on Instagram

• Creating a YouTube channel and posting workout videos

• Creating a podcast and interviewing experts in the fitness industry

If you want to be successful in the fitness industry, you need to have a strong online presence. A website is a great way to build your personal brand and sell products and services. But don’t forget about social media.

You can use social media to drive traffic to your website and build relationships with your clients.

Conclusion

As you can see there are many different ways to make money in the fitness industry. You can work as a personal trainer, sell products and services, or grow your fitness enthusiasts and earn passive income.

The most important thing is to focus on creating quality content that will help your audience achieve their goals.

Thank you for reading! I hope this article was helpful. If you have any questions, please feel free to leave a comment below.