How hard is implementing a product configurator?


Nowadays , product configurators are becoming increasingly popular among web-based businesses. They provide customers with an interactive way to customize products according to their preferences and needs. Own product configurators can range from simple to complex, depending on the nature of the product being configured.

Statistics shows that product configurators can increase conversion rates by up to 40% []. They are also known to improve customer satisfaction and reduce returns.

One of the main benefits of using a product configurator is that it can help to reduce the number of returns or exchanges that a company has to deal with. This is because customers are able to select the exact product that they want, and are less likely to be disappointed with their purchase. Additionally, product configurators can also help to increase conversion rates, as customers are more likely to buy a product that they have had a hand in creating.

This really depends on the product that you are looking to configure. If it is a simple product, then the configurator might not be too difficult to implement. However, if the product is more complex, then the configurator might be more challenging to implement. In general, though, a product configurator can be a helpful tool for allowing customers to easily customize their products.

Is implementing a product configurator hard?

It depends on the product. If it is a simple product, then the configurator might not be too difficult to implement.

However, if the product is more complex, then the configurator might be more challenging to implement.

In general, though, a product configurator can be a valuable tool for businesses, so it is worth considering regardless of the level of difficulty.

Simplified scheme of product configurator implementation

Create product onsite page and adjust the price

The first step is to create a product on your site. You can do this by adding a new page and including the necessary information about the product, such as its name, price, and description.

Once you have created the product page, you will need to adjust the price of the product. This can be done by editing the product page and changing the price field.


Creating a product on your site is a relatively simple process. However, there are a few things that you need to keep in mind, such as ensuring that the product page is complete and accurate and that the price is correct.

It is possible to remove the price and display “call for pricing” on your site. This can be done by editing the product page and removing the price field. Alternatively, you could also add a note in the description field stating that the pricing is available upon request.

If you decide to display “call for pricing”, it is important to make sure that your customers know how to get in touch with you so that they can request a price quote. This could be done by adding your contact information on the product page or by creating a separate page on your site where customers can submit their inquiry.

Of course, you can also choose to display the price of the product on your site. This could be done by editing the product page and changing the price field.

Regardless of which option you choose, it is important to make sure that your customers are aware of how to get in touch with you so that they can request a price quote or purchase the product.

Create 3D model


3D modeling is the process of creating a three-dimensional representation of an object. This can be done through several different methods, such as 3D scanning or manually creating a model using 3D modeling software.

The popular file formats for your 3D model are the following:

  • Wavefront OBJ and MTL (.obj)

  • BABYLON JS (.json)

  • GLB/glTF (.glb, .gltf)

There are many different sources from where you can get 3D models:

– Scanning a real-life object to create a 3D model

– Downloading a ready-made model from the internet

– Creating a model from scratch using 3D modeling software

The level of difficulty in creating a 3D model depends on the method you choose. If you opt to download a ready-made model, then the difficulty will be low since all you need to do is find a model that suits your needs. However, if you want to create a model from scratch, then the difficulty will be higher since you will need to have some experience with 3D modeling software.

Around the web there is many websites where you can find 3D models. Places like Google Poly, Sketchfab or Turbosquid offer a wide variety of both free and paid 3D models. These websites are a great starting point if you’re looking for that perfect model to complement your project.

When it comes to modeling software, there is a wide variety of programs to choose from. Some of the more popular ones include Blender, Maya, 3ds Max, and Cinema 4D. These programs can be used to create anything from simple objects to complex characters and environments.

Creating a 3D model can be a challenging process, but it is definitely doable with some practice.

With the right tools and resources, you can create a model that is perfect for your needs.


Integrate your store with external software

If you want to connect your store with external software, you need to use an application programming interface (API). An API is a set of rules and guidelines that allow two pieces of software to communicate with each other.

But many software offer simple integration with popular ecommerce platforms. This could be done by providing a code snippet that you can add to your site or by offering a plugin or extension that you can install on your platform like:

  • WordPress

  • Shopify

  • Magento

  • Bigcommerce

In many cases you can also connect with CRM or ERP system.

Some software also offer more complex integration, such as the ability to connect with multiple stores or to automatically sync data between the two systems. This type of integration usually requires more technical knowledge and is best suited for developers or those with IT experience.

No matter what type of integration you need, it is important to make sure that the software you’re using offers an API so that you can connect it with your store.

Test, Test, Test

Once you have your store set up and running, it’s important to test everything to make sure that it is working correctly. This includes testing the checkout process, the payment gateway, and any other features that you have added.

Testing can be done manually by going through the steps yourself or by using automated testing tools. Automated testing tools can be helpful in finding errors that you may have missed.

It’s extremely important to test your store regularly, especially after making any changes or updates. By doing this, you can catch any potential problems early on and avoid any major issues down the road.


Overall, implementing a product configurator software is not a difficult process. However, there are some technical and important aspects that need to be considered.

The most important thing is to precise about what is the goal of the configurator and how

it will be used. After that, the rest is just a matter of finding the right tools and resources to get the job done.

Overall, the level of difficulty will depend on the type of configurator you want to implement and the additional features you want to include.

If you opt for a simple configurator with only a few features, then the process will be relatively easy.

However, if you want a more complex product in your 3D product configurator with multiple features and integrations, then the process will be more difficult.

No matter what level of difficulty you are facing, it is important to make sure that you have a clear understanding of what you want to achieve. By having a clear goal in mind, you will be able to better plan and execute your configurator project.

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